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Dangote targets stronger supply chain, digital capabilities to drive growth

The President of the Dangote Group, Aliko Dangote, on Thursday reaffirmed the conglomerate’s commitment to strengthening its supply chain, expanding digital capabilities, and sustaining customer-driven growth.

He spoke while addressing stakeholders at the Nascon 2025 Customers’ Dinner and Awards Night held in Abuja.

Dangote, widely regarded as Africa’s richest man, told customers, board members, and company executives that the gathering symbolised both the organisation’s progress over the years and its strategic direction for the future.

He noted that the event underscored the importance of partnerships and innovation in driving long-term value, while also highlighting the group’s focus on operational excellence and stronger engagement with its customer base.

“As a group president, I have the privilege of overseeing the diversified group operating across multiple markets, brands, and consumer segments. Despite this diversity, our principle unites all our operations,” he said, adding, “Strong customers’ partnerships are the foundation of sustainable growth in our group.”

He stated that the group had undergone significant transformation in recent years, with major investments aimed at expanding manufacturing capacity, strengthening its brand portfolio, and modernising its distribution systems to improve efficiency and market reach.

“Over the past several years, our group has evolved significantly. We have expanded our manufacturing capacity, strengthened our brand portfolio, and modernised our go-to-market systems. Each of these milestones was influenced by customer needs and market realities,” he said.

Dangote acknowledged the critical role played by distributors and trade partners in supporting product launches and driving market expansion, particularly amid challenging macroeconomic conditions faced by the Dangote Group.

“Many of the customers present tonight have walked this journey with us, supporting the new product launches, expanding distribution into new territories, and standing by our brands during periods of economic uncertainty. We must really thank you for always standing by us,” he noted.

He said the awards presented at the event were intended to recognise the wide range of excellence across the company’s customer base.

Dangote also praised the management of the Dangote Group for organising the programme, noting that acknowledging customers is not only a gesture of appreciation but also a strategic and commercial necessity.

“Looking ahead, we will continue to invest in brand equity, supply chain efficiency, sustainability, and digital capabilities. But these investments only create value when they are aligned with customer realities. Your continued engagement and feedback remain very, very critical to us,” he said.

Speaking earlier, the Chairman of the Board of Nascon Allied Industries Plc and Vice President of the Dangote Group, Olakunle Alake, said the company’s long-term growth will be driven by strong customer partnerships and disciplined market execution amid intensifying competition in the FMCG sector.

Alake described the event as “both symbolic and strategic,” explaining that it not only highlights customer service as a core corporate value but also reinforces collaboration with partners as the foundation for sustained expansion.

Alake told attendees that long-term growth is built on collaboration rather than transactions, stressing that strong distribution networks and solid retail relationships remain essential to sustaining market performance and boosting shareholder confidence.