Spotify on Thursday announced partnerships with Sony Music Group, Universal Music Group, Warner Music Group, independent licensing agency Merlin, and digital music company Believe to develop “responsible” artificial intelligence products.
While the streaming giant did not disclose specific AI tools under development, it said it is making “significant investments in AI research and product development,” including establishing a new AI research lab and product team.
“AI is the most consequential technology shift since the smartphone, and it’s already reshaping how music is created and experienced,” co-president Gustav Söderström said in a statement. “At Spotify, we want to build this future hand in hand with the music industry, guided by clear principles and deep respect for creators, just as we did in the days of piracy.”
Spotify said it plans to include more rightsholders and distributors in the initiative going forward.
The company has already integrated several AI-driven features into its platform, such as an AI DJ and the AI Playlist feature—launched in beta in September—which creates personalized playlists based on written prompts.
The move comes amid growing concern in the entertainment industry about the misuse of AI and its potential to infringe on artists’ copyrights.
UMG CEO Sir Lucian Grainge, in a memo to staff on Monday, said the company “will not license any model” that replicates an artist’s voice or creates songs using their music without explicit consent.
“It is essential that we work with strategic partners such as Spotify to enable Gen AI products within a thriving commercial landscape in which artists, songwriters, fans, music companies and technology companies can all flourish,” Grainge said in a statement.
The partnership follows Spotify’s recent crackdown on AI-generated “slop,” launched less than a month ago amid growing concerns over the spread of viral AI-created music.

