Meta Platforms, the parent company of Facebook and Instagram, announced on Tuesday that all new videos uploaded to Facebook will soon be categorized as Reels, marking a significant shift in how video content is published and consumed on the platform.

Under the new policy, Reels on Facebook will no longer be restricted by length or format. This means all types of video content—short-form clips, longer videos, and even live streams—will now fall under the Reels label. The move is aimed at streamlining video publishing and aligning Facebook more closely with Instagram’s content format.

As part of the update, the existing “Video” tab will be rebranded as the “Reels” tab. While previously uploaded videos will retain their original classification, all videos posted after the rollout will automatically be designated as Reels.

The update also includes changes to audience settings. Users will be prompted to review or adjust their privacy preferences if they currently differ between Reels and feed posts. Additionally, Meta is introducing enhanced creative tools to give users more options when producing content.

The changes will be introduced gradually over the coming months and will apply to both personal profiles and business pages worldwide, Meta said.