The European Union is set to introduce new regulations that would make e-commerce platforms such as Temu, Shein, and Amazon Marketplace accountable for illegal or unsafe products sold online, according to a report by the Financial Times.
The proposed customs reforms will require online platforms to submit data before goods arrive in the EU, allowing authorities to better monitor and inspect shipments. Currently, buyers are treated as importers for customs purposes, but the reforms would shift that responsibility to the platforms.
Under the new rules, e-commerce companies would be responsible for collecting the appropriate duties and VAT while ensuring products comply with EU regulations. Additionally, customs data from the 27 national authorities will be consolidated into a central EU Customs Authority (EUCA).
According to the Financial Times, the EUCA will analyze this data to identify potential risks before goods are even shipped, enhancing border control measures.
Amazon, Shein, and EU officials did not immediately respond to requests for comment, while Temu was unavailable for a statement.
