Panasonic Holdings Corp. intends to adopt artificial intelligence across its hardware and software businesses in partnership with leading AI firm Anthropic.
Chief Executive Officer, Yuki Kusumi revealed the company’s goal to raise AI-related revenue to 30% within the next decade, reflecting its focus on innovation and growth.
“The way we work will change when we make full use of AI,” Kusumi said in an interview discussing the announcement of the partnership and initiative at CES in Las Vegas.
Panasonic is one of the first major Japanese electronics companies to establish AI-related financial targets, though competitors like Hitachi Ltd. and NEC Corp. have also advanced their AI capabilities.
Kusumi, who has championed transformative change since taking the helm in 2021, emphasized that this AI-driven initiative is crucial for Panasonic’s future growth and competitiveness.
Under the “Panasonic Go” initiative, the Panasonic CEO outlined plans to offer AI-powered products and services to customers while leveraging AI internally to enhance development and streamline workflows.
By 2035, the company aims to grow AI-related revenue to one-third of its total, up from a small percentage today.
The partnership with Anthropic, founded in 2021 by former OpenAI employees and now a key competitor to ChatGPT’s maker, aims to enhance natural-language interaction in Panasonic’s products.
Anthropic, known for its Claude chatbot family, has gained significant traction by selling AI software to businesses in sectors like finance and healthcare.
Kusumi has emphasized the need for greater urgency at Panasonic, stating in a recent interview that the company must adopt a “sense of crisis” as it lags behind its profitability targets.
He believes that AI’s rise will help pinpoint areas where the company can add value and drive growth.
“We should be looking to deploy people in places where they can use their abilities, leaving AI to do what AI can do,” Kusumi said. “It’s important to use the technology, and then add value where you can add value.”
