Adobe announced on Tuesday that it will introduce a free web-based application next year designed to help creators of images and videos receive proper credit for their work used in artificial intelligence systems.
Since 2019, Adobe and other tech companies have been collaborating on “Content Credentials,” a digital stamp intended to identify the origins of photos and videos online.
TikTok, owned by China’s ByteDance, has already committed to using Content Credentials to label AI-generated content.
Based in San Jose, California, Adobe stated that the new service will allow creators to attach Content Credentials to their work, confirming their authorship. Additionally, the app will enable creators to indicate if they do not want their content used for training AI systems that rely on large datasets.
The use of data in AI training has led to legal challenges across various industries, with notable cases including publishers like the New York Times suing OpenAI, while others have opted for licensing agreements.
As of now, no major AI company has committed to Adobe’s transparency system. Adobe has emphasized that it is “actively working to drive industry-wide adoption” of its standards.
“By offering creators a simple, free, and easy way to attach Content Credentials to their creations, we are helping them preserve the integrity of their work while fostering a new era of transparency and trust online,” said Scott Belsky, Adobe’s Chief Strategy Officer and Executive Vice President for Design and Emerging Products.
