Meta’s Llama artificial intelligence models are increasingly being adopted by major corporations, including Goldman Sachs and AT&T, for various business applications such as customer service, document review, and code generation.
The social media giant disclosed this information in a statement on Thursday.
Since Meta began releasing Llama models publicly last year, they have been downloaded nearly 350 million times, up from the 300 million downloads reported in July when Meta unveiled the latest version, Llama 3. This significant increase reflects growing interest in the models.
Meta also noted a surge in cloud-based usage, with deployments through providers like Amazon Web Services and Microsoft Azure more than doubling from May to July of this year.
This announcement comes amid scrutiny from investors regarding the widespread adoption of AI technologies and the expected returns on the substantial investments being made by tech companies. Meta Chief Executive Mark Zuckerberg emphasized that making state-of-the-art AI models available for free positions the company advantageously against competitors with proprietary technologies.
“The path for Llama to become the industry standard is by being consistently competitive, efficient, and open generation after generation,” Zuckerberg stated last month.
Despite the impressive capabilities of Llama models in generating human-like text, they still face challenges with certain logical tasks and are prone to factual inaccuracies, which can limit their application in some business contexts.
Meta highlighted several large enterprises using Llama as evidence of the models’ utility and competitiveness compared to paid alternatives like those from industry leader OpenAI.
In addition to Goldman Sachs and AT&T, other companies utilizing Llama include Japanese bank Nomura Holdings, food delivery service DoorDash, and professional services firm Accenture.
