Elon Musk’s social media company, X, said it has shared over $45 million to 150,000 content creators on the platform over the last 7 months.
The amount was allocated to its advertising revenue-sharing programme, which started in July 2023. Although several creators on the platform have complained that they are paid too little compared to other platforms, X says it has been transparent with its terms of payment.
According to the breakdown provided by the company of the $45 million paid over seven months, each content creator received an average of $42 per month. It also means that the company’s shares are worth an average of $6.4 million per month.
Providing the data on the company’s payouts in a post on the social media platform tagged ‘Facts vs. Fiction’, the company said, “In 7 months since the creation of the Ads Rev Share program, X has paid out more than $45 million to more than 150,000 creators.
Creator payouts did not exist on this platform before the Ads Rev Share program. Creators keep all the revenue from creator subs after fees (X keeps nothing) for the first $100K, then it’s just 10% to X and the rest to Creators.”
While noting that the program is available to Creators globally, X added that its program is easier to join than other Creator Programs. It also pointed out that its payouts, which come every 2 weeks might be the fastest in the industry.
Content creators and social media influencers in Nigeria started receiving their first payout from X in August as the company expanded the program globally a month after it was launched in the U.S.
At that time, many of the content creators who’d been paid were also signing up on a microblogging site to show their appreciation for Elon Musk and his platform. They claim that Musk has given them a reason to remain on the platform and to continue to produce engaging content.
The payout encouraged many who had decided not to pay for the blue badge but continuously post content that gets good impressions to pay for the subscriptions, which cost N3,560 per month.
According to Twitter, creators will also need to open a Stripe account, as it is currently working with Stripe for payments and is rolling out to its first batch of creators who have already signed up for creator subscriptions.
