Google has outlined the changes it will implement to comply with the EU’s Digital Markets Act, which has come into effect.
One notable detail initially omitted was whether Google would impose charges on developers directing users outside the Play Store to sideload apps, similar to Apple’s approach with the App Store.
Google has now confirmed that it will indeed charge developers who opt not to use the Play Store. The fees include an initial acquisition fee of 10% for in-app purchases or 5% for subscriptions for two years, reflecting the value Play provided in facilitating initial user acquisition.
Additionally, an ongoing services fee of 17% for in-app purchases or 7% for subscriptions will cover continuous Play services such as parental controls, security, fraud prevention, and app updates.
Developers can choose to opt-out of ongoing fees after two years with user consent. Google’s fees are justified by emphasizing the value it contributes to the Android ecosystem, supporting investments in Android and Google Play and providing tools and services for developers while maintaining platform security for billions of users worldwide.
This move parallels Apple’s approach, which introduced new fees and reduced App Store commissions.
Epic CEO Tim Sweeney criticized Google’s post about DMA compliance, anticipating how developers might react to the new fees.
