Google Cloud on Thursday announced new generation AI tools with the goal of assisting businesses in streamlining their back-office processes and personalizing their online shopping experiences.
With Google Cloud’s Conversational Commerce Solution, businesses can incorporate agents driven by artificial intelligence into their mobile applications and websites.
The agents, according to Google, are powered by “sophisticated” models like PaLM and can be adjusted and tailored using the shops’ data.
Google Cloud’s new Catalog and Content Enrichment toolset, which uses gen AI models—including the previously mentioned PaLM and Imagen—to automatically generate product descriptions, metadata, categorization suggestions, and more from as little as a single product photo, complements the Conversational Commerce Solution.
Retailers may also utilize the toolkit to create fresh product photographs from pre-existing ones or to have AI-generated product shots created based on product descriptions.
In an effort to “reduce IT costs and resource investments” surrounding retail gen AI, Google unveiled the Distributed Cloud Edge, a managed self-contained hardware module designed specifically for retail environments.
