TikTok has extended the partnership with Ticketmaster to more than 20 countries in North America, Europe, Australia and the UK.
According to TikTok, only artists who have been formally certified by the platform are eligible to use the technology which has a straightforward functionality. In a video, the artist incorporates a link to a pertinent Ticketmaster event. Customers purchase tickets by clicking a link at the bottom left of the screen, but we advise prospective customers to be aware of those additional costs.
TikTok states that since its inception, the service has helped artists like Shania Twain, Burna Boy, The Kooks, and many more with their ticketing campaigns. It also claims that over 2.5 billion people have viewed videos that make use of the in-app ticketing tool.
Residents in recently eligible countries, such as Sweden, Switzerland, Poland, and about 17 other nations, can now access the tool. Although TikTok hasn’t made any announcements about when it will be available in other places, a representative has said that the firm is “very excited to see how the partnership with Ticketmaster will develop over time.”
A year ago, Snapchat took a similar approach by collaborating with Ticketmaster to connect users with local live music events. TikTok’s approach is more efficient, so tickets should be available more quickly.
