Amazon Prime Video users will start to see adverts in movies and series in early 2024 unless they pay the price to subscribe to an ad-free tier.
Amazon’s initiative comes after rivals Netflix and Walt Disney made comparable announcements.
The number of new customers joining streaming services has been declining as consumers cut back on leisure and other luxuries as a result of high inflation and interest rates.
The American tech giant announced that the commercials will debut in early 2024 in the US, the UK, Germany, and Canada, with France, Italy, Spain, Mexico, and Australia following later in the year.
For an extra $2.99 a month, Amazon will offer a subscription tier that is ad-free. Currently, a US Prime subscription costs $14.99 per month or $139 annually.
The streaming platform stated that it would rollout pricing for other countries later.
