Google is looking into utilising artificial intelligence capabilities to produce news pieces and is in discussions with news organisations to deploy the tools to support journalists, a spokesperson said late Wednesday.
The spokesman did not identify the publishers, but according to the New York Times, Google has spoken with a number of publications, including the Washington Post, News Corp., which owns the Wall Street Journal, and even the New York Times.
The Google representative added that these AI tools may provide journalists with options for headlines or different writing styles, for example, in a way that “enhances their work and productivity,” adding that they were in the “earliest stages of exploring ideas”.
However, according to the NYT, some executives who read Google’s offer found it disconcerting and asked to remain anonymous. According to the NYT, which relied on sources familiar with the situation, the AI tool that was proposed is known internally at Google as Genesis.
The announcement comes only a few days after the Associated Press announced a partnership with OpenAI, the company that owns ChatGPT, to investigate the use of generative AI in news, a move that could pave the way for other industry-wide alliances.
