Flutterwave, Africa’s top payments technology firm, is happy to announce a strategic relationship with Audiomack, the infinite music-streaming and discovery platform.
According to Nairametrics, with the help of this partnership, Audiomack can charge its users and artists for access to additional features and premium music experiences.
With a significant presence in virtually all 54 African countries, Audiomack has emerged as the go-to website for musicians, labels, tastemakers, and music lovers looking to discover and exchange music from various African cultures.
In addition to opening an office in Lagos and extending its reach in important African markets like Kenya, Tanzania, Uganda, and Nigeria in 2021, Audiomack has been committed to assisting the African music scene since its founding in South Africa.
The agreement with Flutterwave gives Audiomack’s users the ability to make payments easily and securely as it moves into its next phase of growth in Africa.
Through this partnership, Audiomack will be able to provide new payment options for African consumers, such as bank transfers, local cards, and mobile money, opening up the platform to a wider audience across the continent.
The collaboration also gives African musicians better monetization options. Flutterwave’s experience in safe and dependable payment processing will help Audiomack give African musicians greater chances to make money from their work.
The founder and CEO of Flutterwave, Olugbenga GB Agboola, responded to the news by saying: “We are thrilled to work with Audiomack and support the expansion of Africa’s music business.
“By utilizing our technology, we will increase the number of Audiomack users in Africa while giving African artists more opportunities to monetize their work.”
The goal of Flutterwave, which is to make payments easier and promote economic growth throughout the continent, perfectly complements Audiomack’s dedication to promoting African music and giving musicians a stage on which to display their skills.
The Co-Founder and CEO of Audiomack, Dave Macli, stated: “Through this partnership, we can reach even more Africans with Audiomack and provide African artists with the resources they require to flourish and successfully monetize their work.
“The relationship between Flutterwave and Audiomack represents an exciting turning point for the African music sector, increasing its growth and broadening its worldwide reach.”
African users of Audiomack can anticipate improved user experience and expanded access to the site’s extensive music catalog, while African musicians will have more chances to find commercial success and artistic recognition.
